[[AdvancedFormat]]

[[Block:Introduction]]

[[Question:DB]]
This survey is about a brand you follow on Facebook. Brands post their own content on their Facebook pages, such as photos, videos and news from the company. Other Facebook users also post content about brands, such as comments, photos and reviews. There are no right or wrong answers.

[[Block:Your brand]]

[[Question:TE:SingleLine]]
[[ID:BRAND]]
Please type the name of a brand that you have “Liked” on Facebook.

[[Question:DB]]
You will answer the following questions about this brand. Wherever you see [brand], think of the brand you named.

[[Block:Firm-created social media communication]]

[[Question:Matrix]]
[[ID:FC]]
Think about [brand]. Please indicate how much you agree or disagree with each statement.
[[Choices]]
I am satisfied with the company’s social media communications for [brand].
The level of the company’s social media communications for [brand] meets my expectations.
The company’s social media communications for [brand] are very attractive.
This company’s social media communications for [brand] perform well, when compared with the social media communications of other companies.
[[Answers]]
1 - Strongly disagree
2
3
4
5
6
7 - Strongly agree

[[Block:User-generated social media communication]]

[[Question:Matrix]]
[[ID:UG]]
Think about [brand]. Please indicate how much you agree or disagree with each statement.
[[Choices]]
I am satisfied with the content generated on social media sites by other users about [brand].
The level of the content generated on social media sites by other users about [brand] meets my expectations.
The content generated by other users about [brand] is very attractive.
The content generated on social media sites by other users about [brand] performs well, when compared with other brands.
[[Answers]]
1 - Strongly disagree
2
3
4
5
6
7 - Strongly agree

[[Block:Brand awareness/associations]]

[[Question:Matrix]]
[[ID:BAW]]
Think about [brand]. Please indicate how much you agree or disagree with each statement.
[[Choices]]
I easily recognize [brand].
Several characteristics of [brand] instantly come to my mind.
I can quickly recall the symbol or logo of [brand].
I can recognize [brand] among other competing brands.
[[Answers]]
1 - Strongly disagree
2
3
4
5
6
7 - Strongly agree

[[Block:Brand loyalty]]

[[Question:Matrix]]
[[ID:BL]]
Think about [brand]. Please indicate how much you agree or disagree with each statement.
[[Choices]]
The prospect of lower prices would make me switch to another company.
If it were possible to do so without problems, I would choose another company.
I intend to remain the company’s customer.
[[Answers]]
1 - Strongly disagree
2
3
4
5
6
7 - Strongly agree

[[Block:Perceived quality]]

[[Question:Matrix]]
[[ID:PQ]]
Think about [brand]. Please indicate how much you agree or disagree with each statement.
[[Choices]]
Most of the products of [brand] are of great quality.
The likelihood that [brand] is reliable is very high.
Products of [brand] are worth their price.
[[Answers]]
1 - Strongly disagree
2
3
4
5
6
7 - Strongly agree