Showing 99 of 99 publications
2027
2026
Individualism and the desire for unique consumer products: the roles of need for uniqueness and global acculturation
Language of change in online narratives of recovery from disordered gaming
Machine learning of digital traces to detect risk for behavioural addictions online
The role of videogame genre and platform in gaming disorder tendencies: A large-scale world-wide study of gamers' preferences
Wine Online and Digital Decanting: Naturalness Effects in Large-Scale Consumer Reviews of Wine
2025
A longitudinal analysis of the network structure of internet gaming disorder and its associations with distress
City branding’s influence on social media engagement: the cool factor
Consumer perceptions of date labelling and storage advice and its relationship with food waste: A systematic scoping review of the academic & grey literature
Online flow experience: The contribution of distinct depressive profiles
The Internet Gaming Disorder Scale 9-Short Form: longitudinal measurement invariance across a three-year interval
2024
Circular practices in the hospitality sector regarding food waste
Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour
Exploring the role of brand experience in driving consumer emotions and engagement with sports brands in Australia
In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content
Influencer marketing effectiveness: giving competence, receiving credibility
Machine Learning(s) in gaming disorder through the user-avatar bond: A step towards conceptual and methodological clarity
Place branding: Religion in shaping the three-dimensional essence of a city brand through stakeholder engagement
Smart TV Users and Interfaces: Who’s in Control?
Translating the user-avatar bond into depression risk: A preliminary machine learning study
What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness
“What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game?
2023
Consumer Perceptions of Food Packaging in Its Role in Fighting Food Waste
Many analysts and few incentives
Place branding and social media in the sharing economy
Place branding and social media in the sharing economy: A literature review
Problematic Online Behaviors Among Gamers: the Links Between Problematic Gaming, Gambling, Shopping, Pornography Use, and Social Networking
The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety
2022
A many-analysts approach to the relation between religiosity and well-being
Correction to: Problematic Online Behaviors Among Gamers: the Links Between Problematic Gaming, Gambling, Shopping, Pornography Use, and Social Networking
Disordered gaming, loneliness, and family harmony in gamers before and during the COVID-19 pandemic
Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model
Improving the Health of Emerging Adult Gamers—A Scoping Review of Influences
Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post-transitional European economy
Investigating gaming disorder and individual differences in gaming motives among professional and non-professional gamers: An empirical study
Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK
Network analyses of internet gaming disorder symptoms and their links with different types of motivation
Online Gambling Disorder Questionnaire (OGD-Q): An item response theory examination
The interplay between time spent gaming and disordered gaming: A large-scale world-wide study
2021
Eliciting brand-related social media engagement: A conditional inference tree framework
Empirical evidence for robust personality-gaming disorder associations from a large-scale international investigation applying the APA and WHO frameworks
Is the proposed distinction of gaming disorder into a predominantly online vs. offline form meaningful? Empirical evidence from a large German speaking gamer sample
Measurement and Conceptualization of Gaming Disorder According to the World Health Organization Framework: the Development of the Gaming Disorder Test
Where Do Online Games Fit into the Health Behaviour Ecology of Emerging Adults: A Scoping Review
2020
Exploring the Role of Social Media Use Motives, Psychological Well-Being, Self-Esteem, and Affect in Problematic Social Media Use
How values of individualism and collectivism influence impulsive buying and money budgeting: the mediating role of acculturation to global consumer culture
Proteus Effect Profiles: How Do They Relate with Disordered Gaming Behaviours?
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
2019
Do Consumers Acculturated to Global Consumer Culture Buy More Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising
Effects of social media communication on purchase intention of endorsed fashion products – a moderated mediation model
Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media
Laxer Clinical Criteria for Gaming Disorder May Hinder Future Efforts to Devise an Efficient Diagnostic Approach: A Tree-Based Model Study
Psychopathological symptoms and gaming motives in disordered gaming—a psychometric comparison between the WHO and APA diagnostic frameworks
The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector
The influence of interpersonal motivation on polish consumers’ online brand-related activity
THE INFLUENCE OF SOCIAL MEDIA COMMUNICATION ON CONSUMER’S ATTITUDES AND BEHAVIORAL INTENTIONS CONCERNING BRANDSPONSORED EVENTS
2018
An applied predictive modeling of brand equity inducing social media brand-related engagement
An empirical analysis of the nine Internet Gaming Disorder criteria
Psychometric assessment of the Internet Gaming Disorder diagnostic criteria: An Item Response Theory study
Reflections on “social media: Influencing customer satisfaction in B2B sales” and a research agenda
The Effects of Acculturation to Global Consumer Culture on Impulsive Buying and Attitudes Towards Advertising in General
2017
Antecedents and consequences of brand loyalty
Antecedents of consumer-based store brand equity - conceptual model
Brand trust as a mediator between perceived risk and electronic word-of-mouth
Literature review on conceptualisation of online consumer engagement
THE EFFECTS OF ACCULTURATION TO GLOBAL CONSUMER CULTURE ON IMPULSIVE BUYING AND ATTITUDES TOWARDS ADVERTISING
Wymiary kapitału marki jako moderatory związku pomiędzy kapitałem marki bazującym na konsumencie i skłonnością konsumenta do angażowania się w treści związane z marką w mediach społecznościowych
2016
2015
A scale to measure consumers' engagement with social media brand-related content
Badanie aktywności online polskich konsumentów dotyczącej marek
Determinanty zakupu marek własnych sieci handlowych przez polskich konsumentów
Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview
Implementing the consumer-based brand equity scale for beer brands -- a Tyskie and Żywiec case study
Knowledge management driven leadership, culture and innovation success -- an integrative model
Pomiar kapitału marek własnych detalistów
The impact of brand communication on brand equity through Facebook
Typologia aktywnósci online konsumenta w zakresie marki
User-generated images and its impact on consumer-based brand equity and on purchase intention
Wpływ aktywności online polskich konsumentów dotyczącej marek na kapitał marki bazujący na konsumencie
Wpływ postrzeganego ryzyka związanego z markami własnymi na zachowania nabywców--przegląd czterech dekad badań
2014
Budowanie wartósci marki w mediach społecznósciowych jako narzędzie osiągania przewagi konkurencyjnej
Hedging with derivatives -- case study of Polish market
Rozwój badań nad kapitałem marki bazującym na konsumencie -- przegląd literatury
The consumer-based brand equity inventory: scale construct and validation
Wpływ postrzeganego ryzyka oraz czynników wizerunkowych na zamiar zakupu marek własnych sieci handlowych
Znaczenie płci w procesie zakupu marek własnych sieci handlowych – analiza wielogrupowa
2013
Effects of social media communication on brand equity and brand purchase intention
Implementing second-order CFA model for the factorial validity of brand equity
Influence of advertisement in social media in knowledge based economy
Marketing terytorialny a social media marketing na serwisie Twitter
Mobile operators at war: Opinion mining and sentiment analysis on social media
Selected aspects of the evolution of the industry analysis
2012
Modern trends in internet marketing - Researching the virality of brands on social media channels
The concept of aida applied to online interactive advertisement: An YouTube case study
2011
Gemba Kaizen: Influencing individuals behavior for better - an approach to social marketing
Publicity Available Lecture Webcasts: e-Learning or Promotion Tool? Case Study
Social media marketing jako narzędzie wykorzystywane w procesie poprawy wizerunku i zwiększania konkurencyjnósci miasta
2010
Jakósć w marketingu: Kreowanie systemu identyfikacji wizualnej na przykładzie UMCS Lublin
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