The dashboard said 7.47. The experiment said nothing.
Facebook reported a return of 7.47 on retargeting. A field experiment across 210 markets found the retargeting budget could be cut to zero without losing a single order.
Marketing in 3 · Topic
3 issues of Marketing in 3 on Research methods, newest first. Each one explains a new peer-reviewed study in plain English, with steps to apply it.
Four screens, four audiences: reading the gaming channel
Shooters are the favourite of 36% of console players and 17% of phone players; strategy games 35% on laptops and 4% on consoles. How to read the gaming channel, from 116,047 players.
Test your ads in the feed, not on a slide
The same airline ad scored lower (4.31 vs 4.82 out of 7) when placed among flood posts. How to pretest social ads in a realistic feed, for free.