The review keeps working after the sale
People who read bad reviews before listening paid $17.29 to see a show, against $20.45 for people who read none. The review changes the experience, not just the purchase.
Marketing in 3 · Topic
11 issues of Marketing in 3 on Retail, newest first. Each one explains a new peer-reviewed study in plain English, with steps to apply it.
The dashboard said 7.47. The experiment said nothing.
Facebook reported a return of 7.47 on retargeting. A field experiment across 210 markets found the retargeting budget could be cut to zero without losing a single order.
Nobody styles a photo of a bad cookie
Judges called 72.3% of the photos in positive Amazon reviews well composed, against 39.7% of those in negative ones. Nobody stages a complaint.
No cashier, less kindness: the hidden cost of autonomous stores
Shoppers leaving a staff-free store pledged about 40% fewer volunteer hours than those leaving a staffed one. Why it happens, and three fixes.
When the front line all looks alike, some customers choose the bot
Facing all-White staff, 50% of non-White customers chose a digital kiosk, against 36% with non-White staff. What it means for service design and AI options.
When "just for you" backfires
A "recommended for you" weight-loss refill lowered ratings of the pharmacy from 3.79 to 3.02 out of 7. When personalization embarrasses customers, and what to do.
Reviews close tourist traps and lift the hidden gems
After EU roaming fees ended, low-rated restaurants in Rome were twice as likely to close and high-rated ones sold 5.6% more. What reviews do to quality.
When the assistant speaks first, it sells
Half of 484 voice shoppers bought the first product Alexa offered. What that means for brands, retailers and any AI assistant that recommends one option at a time.
The AI negotiator that wins the deal and loses the relationship
An AI bargainer earned 39% of the pie against 33% for humans and seemed more human than people, yet every bot hurt how people felt about the deal.
Why weekend reviews are harsher, and when to ask for one
Weekend reviews carry fewer 5-star ratings and more 1–3 star ratings, across 33 platforms. Why it happens, and why you should ask for reviews on weekdays.
Treats in the cart, guilt at checkout
Carts with more indulgent items are abandoned more often. Recommending a practical add-on cut abandonment from 4.61 to 3.64 out of 7. Here is how to use it.