Nobody styles a photo of a bad cookie
Judges called 72.3% of the photos in positive Amazon reviews well composed, against 39.7% of those in negative ones. Nobody stages a complaint.
Marketing in 3 · Topic
5 issues of Marketing in 3 on Creative, newest first. Each one explains a new peer-reviewed study in plain English, with steps to apply it.
Busy enough to be interesting, tidy enough to be read
Thumbnails with a middling amount going on won the clicks at 5.48 out of 7. Middling colour harmony lost them at 3.41. Two dials, pulling opposite ways.
Match ads to pages by look, not just by topic
Placing ads by both look and topic of the page lifted predicted attention by up to 10%; matching by category or text alone did not. Evidence from 3,531 ads.
The liveness lift: why people stay for live video
Telling viewers a video was live made them more likely to keep watching (5.19 vs 3.59 out of 7) and to follow the creator. When going live pays off.
Generative AI images that actually engage
Fine-tuned on top-rated ads, generative AI made ad images that beat conventional ads in pretests and lifted Meta click-through by 49%. How to apply it, and when it fails.