AI search takes the questions, Google keeps the keywords
People used AI search for 54% of advice searches but 6% of shopping searches, and clicked in 12% of AI searches vs 59% on Google. What it means for search ads.
Marketing in 3 · Topic
2 issues of Marketing in 3 on Search, newest first. Each one explains a new peer-reviewed study in plain English, with steps to apply it.
When the assistant speaks first, it sells
Half of 484 voice shoppers bought the first product Alexa offered. What that means for brands, retailers and any AI assistant that recommends one option at a time.
More recent issues
Personalization works. Half-hearted does not.
A meta-analysis of 1,536 results from 290 studies finds personalization lifts responses with almost no backlash. Moderate levels do worst.